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Cobiro Budget & Billing

How much do I pay Google for my advertising?

Google Ads is based on the pay-per-click (PPC) advertising system. This means you're only charged by Google when someone clicks your ad. In other words, when your ads are running and visible to users without getting clicks you don’t pay anything.

Keep in mind that you always have full control over your maximum advertising costs which is determined by your daily budget

How do I choose the right daily budget in Google Ads?

One of the most important and difficult decisions for online advertisers is about the size of their advertising budget.

First of all, there is no universally "right" daily budget that fits each and every one.

There are various factors such as your business goals, industry, keywords, max. CPC, target area and more which all play a role in setting a suitable budget.

Based on our experience, most campaigns achieve great results with a daily budget of $50.

With a sufficient budget, we can strategically allocate the budget to the best performing keywords, optimize your campaigns, and successfully drive traffic to your page.

If you have a lower budget, it's less likely that you will successfully compete in Google's auction-based advertising system and get new customers to your website.

In the end, it's important that you start out with an amount that you’re comfortable with spending each day or month.

Remember, you can always easily change your budget in your account once your campaigns are running.

How do I manage my billing information in Google Ads?

When you click “Manage billing in Google Ads” in your account, you will be redirected to your Google Ads account where you can edit your payment details.

How do you use my daily budget for my campaign?

Advertising one landing page results in two Search campaigns in Google Ads based on a shared budget. The shared budget is the same as the daily budget you have set during the setup. It is the highest amount that you feel comfortable spending per day on your ads.

Depending on your ad performance and the search traffic, the total daily cost of your campaigns can be up to twice your daily budget. This means your campaign is spending more of your daily budget on days with higher search traffic and less on days with lower traffic. The monthly cost will never be more than your daily budget multiplied by 30.4. You can read more about your budget under “How is my monthly budget calculated?”

Why does my budget get so quickly exhausted?

When you run ads on Google, you're only charged when someone clicks your ad. Therefore, it is not necessarily a bad thing having an exhausted budget because it tells you that your ads generated clicks and attracted website visitors. Nonetheless, here are common reasons why your daily budget might get exhausted faster than you expected.