Bluehost Web Hosting Help

Lessons from a Decade on the Mobile Web - Video Interview

Amy Gales, Mobile Marketing Manager, AutoTrader Mobile

mobiThinking talks with Amy Gales about AutoTrader's experience with mobile websites and iPhone & Android Apps.

Topics Covered in this Video

  • What did AutoTrader hope to achieve when first investing in Mobile?
  • How and when did you decide you needed a mobile website?
  • So what has changed between 2008 and 2012?
  • How popular is AutoTrader Mobile today?
  • Is AutoTrader Mobile a profitable business in its own right, what difference does that make?
  • How do mobile visitor numbers compare to online?
  • Why does AutoTrader need to have both mobile apps and mobile web?
  • What is the difference between the mobile web and mobile app audience?

AutoTrader is a publication for buying and selling used cars and motorcycles, originating in the UK.

Knowledgebase Article 10,091 views bookmark tags: gomobi (updated 820 days ago)


Was this resource helpful?

Did this resolve your issue?


Please add any other comments or suggestions about this content:





Recommended Help Content

Want to engage young people? Think Mobile Web - Video Interview

Want to engage young people? Think Mobile Web - Video Interview (updated 820 days ago)

Create a Mobile Website with goMobi

Create a Mobile Website with goMobi (updated 157 days ago)

How to Set Up Your goMobi Mobile Website

How to Set Up Your goMobi Mobile Website (updated 820 days ago)

Related Help Content

Applying a Template to Your Mobile Site - goMobi

Applying a Template to Your Mobile Site - goMobi (updated 820 days ago)

Five Top Tips for a Great Mobile Website - Video

Five Top Tips for a Great Mobile Website - Video (updated 820 days ago)

Mobile's Role in the Advertising World - Video

Mobile's Role in the Advertising World - Video (updated 820 days ago)

Mobile Websites for the Restaurant and Hospitality Industry

A discussion explaining why people in the restraunt and hospitality industry would want a mobile website. (updated 815 days ago)

What comes first - mobile web or mobile app?

What comes first - mobile web or mobile app? (updated 820 days ago)

goMobi Set-up Assistant

goMobi Set-up Assistant (updated 820 days ago)

About goMobi

About goMobi (updated 157 days ago)

goMobi Features

goMobi Features (updated 820 days ago)