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How to use Meta Tags

Problem:

How to use meta tags.

Solution:

  • Meta tags are included in the html, between the <head> and </head> at the top of the document
  • It is crucial to get the correct information in these as this could decide whether or not your web site is listed
  • The meta tags (in the HTML of each page) for title , keywords and description should be utilized to their full value, and match keywords that appear in the body of the page
  • Some search engines (not all) use meta tags to obtain the information about your site - directories don't use them
  • Meta tags are an important aspect of search engine optimization

Planning

  1. Think of a short keyword intensive phrase for the page
    • Use this as the page title
    • Keep to 90-150 characters or less (incl. spaces, punctuation etc.) Meta tags for search engine optimization<title> </li> </ul> <li>Use this phrase as the basis for a <strong>short paragraph </strong> for the <a href="#description" style='color: rgb(255, 0, 0);font-weight: bold;text-decoration: underline; '>description </a> meta tag <ul> <li><strong>Do not split the phrase </strong> up in the paragraph - keep it intact <li>It is beneficial to <strong>include any other keyword phrases </strong> may be relevant for the page <li>Keep to 250 characters (incl. spaces, punctuation etc.) <meta name="description" content="Meta tags for search engine optimization, including page title, keywords and description."> </li> </ul> <li>Use this description paragraph as the <strong>opening paragraph in the main content </strong> of the page <ul> <li>n.b. There is not much point putting keywords in the description meta tag if they are not included in the actual body content anywhere </li> </ul> <li>Think of any <strong>other possible keyword/keyword phrases </strong> which are relevant to the page <ul> <li>Use these and the <strong>keywords from the title and description </strong> for the <a href="#keywords" style='color: rgb(255, 0, 0);font-weight: bold;text-decoration: underline; '>keywords </a> meta tag <meta name="keywords" content="meta tags search engine optimization keywords description page title"> </li> </ul> </li> </ol> <h3><a name="title"></a>Title </h3> <p>The <strong><title> </strong> tag is becoming <strong>increasingly important </strong> to listings. </p> <ul> <li>It should be <strong>descriptive, </strong>but <strong>short </strong>(about 150 characters) <li><strong>Include keywords </strong> <ul> <li>Build it around a <strong>target phrase </strong> for the page <li>It needs to make sense as a sentence, but try to limit the use of irrelevant words (a, the, etc.) <li>Try to make it <strong>specific to your web site </strong> <li>Never over the top, marketing hype "we are the best site etc." <ul> <li>Is not descriptive or include valuable keywords <li>Can get you kicked off certain search engines/directories! </li> </ul> </li> </ul> <li>What the user sees at the <strong>top of their browser </strong> and therefore what is <strong>shown when they bookmark </strong> a page - make it useful! </li> </ul> <h3><a name="description"></a>Description </h3> <p>The <strong>description </strong> (<meta name="description" content="This is what the user sees when the search engine displays the site in a list among all other similar sites and can sway which they click on">) </p> <ul> <li>This should be <strong>informative </strong> and <strong>not too long </strong> (there are recommended limits - around 250 characters) as only a set number of characters will be displayed <li>Should <strong>include keyword phrases </strong> <ul> <li>Ideally keywords which are repeated in the <strong>title </strong>and <strong> body content </strong> of the page <li>Put your <strong>most important keywords </strong> at the <strong>beginning </strong> of the <br> description <li><strong>Don't </strong> use too many <strong>stop words </strong> (a, on, the, etc) - search engines don't index them - wastes your description </li> </ul> </li> </ul> <h3><a name="keywords"></a>Keywords </h3> <p>The <strong>keywords </strong> (<meta name="keywords" content="keyword keyword keyword">) </p> <ul> <li>These are the <strong>possible keywords </strong> a <strong>user </strong> may submit when <strong>searching for information </strong> <li>It is worth putting in <strong>variations </strong>, <strong>acronyms </strong> (e.g. employment, vacancies, jobs, careers) and spelling mistakes of words <li>Use <strong>plural </strong> over singular <li><strong>Don't use commas </strong> between keywords: <ul> <li><strong>Adds characters </strong> and <strong>separates words </strong> which may be searched for together <li>Makes repeating of words harder (SEs don't like repetition) <li><strong>Experiment </strong> - if no commas isn't helping your listing, <strong>reassess </strong> after a few months </li> </ul> <li><strong>1000 characters </strong> (or less) in total - more is just ignored <li><strong>Don't repeat </strong>a keyword more then 3 times <ul> <li>Be careful over variations of the same word (e.g. cook, cooked, cooking) </li> </ul> <li><strong>Match </strong> with important <strong>keywords </strong> in the <strong>body content </strong> of the page </li> </ul> </blockquote> <div>Knowledgebase Article <img src="//tutorials.BlueHost.com/help_media/views.png"> 100,792 views <a class="bookmark_link" alt="How to use Meta Tags" href="/cgi/help/105" title="How to use Meta Tags" rel="sidebar"><img src="//tutorials.BlueHost.com/help_media/star.png"> bookmark</a> <div class="visible_parent res_share"><img src="//tutorials.BlueHost.com/help_media/share.png"> share <div class="hidden_child res_share_hov"> Share or save this via: <ul class="share"> <li><a href="mailto:?SUBJECT=How%20to%20use%20Meta%20Tags&BODY=https://my.bluehost.com/cgi/help/105" target="_blank"><img src="//tutorials.BlueHost.com/help_media/email.png"> E-mail</a></li> <li><a href="http://twitter.com/share?url=https://my.bluehost.com/cgi/help/105&text=How%20to%20use%20Meta%20Tags&via=Bluehost&related=Bluehost" target="_blank"><img src="//tutorials.BlueHost.com/help_media/twitter.png"> Twitter</a></li> <li><a href="http://www.google.com/bookmarks/mark?op=edit&bkmk=https://my.bluehost.com/cgi/help/105&title=How%20to%20use%20Meta%20Tags" target="_blank"><img src="//tutorials.BlueHost.com/help_media/google.png"> Google Bookmarks</a></li> <li><a href="http://www.facebook.com/sharer.php?u=https://my.bluehost.com/cgi/help/105&t=How%20to%20use%20Meta%20Tags" target="_blank"><img src="//tutorials.BlueHost.com/help_media/facebook.png"> Facebook</a></li> <li><a href="http://www.myspace.com/Modules/PostTo/Pages/?u=https://my.bluehost.com/cgi/help/105&t=How%20to%20use%20Meta%20Tags" target="_blank"><img src="//tutorials.BlueHost.com/help_media/myspace.png"> MySpace</a></li> <li><a href="http://digg.com/submit?phase=2&url=https://my.bluehost.com/cgi/help/105" target="_blank"><img src="//tutorials.BlueHost.com/help_media/digg.png"> Digg</a></li> <li><a href="http://reddit.com/submit?url=https://my.bluehost.com/cgi/help/105&title=How%20to%20use%20Meta%20Tags" target="_blank"><img src="//tutorials.BlueHost.com/help_media/reddit.png"> Reddit</a></li> <li><a href="/cgi/help/105" target="_blank" title="How to use Meta Tags" rel="sidebar"><img src="//tutorials.BlueHost.com/help_media/star.png"> Bookmark</a></li> <li><a href="http://del.icio.us/post?url=https://my.bluehost.com/cgi/help/105&title=How%20to%20use%20Meta%20Tags" target="_blank"><img src="//tutorials.BlueHost.com/help_media/delicious.png"> Delicious</a></li> <li><a href="http://www.linkedin.com/shareArticle?mini=true&url=https://my.bluehost.com/cgi/help/105&title=How%20to%20use%20Meta%20Tags&summary=How%20to%20use%20meta%20tags.&source=Bluehost" target="_blank"><img src="//tutorials.BlueHost.com/help_media/linkedin.png"> LinkedIn</a></li> <li><a href="http://www.stumbleupon.com/submit?url=https://my.bluehost.com/cgi/help/105&title=How%20to%20use%20Meta%20Tags" target="_blank"><img src="//tutorials.BlueHost.com/help_media/stumbleupon.png"> StumbleUpon</a></li> </ul> <div class="box_stub"></div> </div> </div> <img src="//tutorials.BlueHost.com/help_media/tags.png">tags: <span class="updated">(updated 1642 days ago)</span> </div> <br><br> <form name="theform" action="/cgi/help/resource" method="POST"> <input type="hidden" id="resource_id" name="resource_id" value="105"> <div class="js_only"> Was this resource helpful? <div class="buttons"> <a href="#vote" class="positive btn" alt="Helpful">Helpful</a> <a href="#vote" class="negative btn" alt="Unhelpful">Unhelpful</a> </div> <br class="clear"> <br class="clear"> Did this resolve your issue? <div class="buttons"> <a href="#vote" class="positive btn" alt="Solved">Solved</a> <a href="#vote" class="negative btn" alt="Unsolved">Unsolved</a> </div> </div> <noscript> <style>.js_only {display:none;}</style> Was this resource helpful? 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